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Holmegaard, R, Buser, M, Koch, C, Gottlieb, S C, Frederiksen, N and de Gier, A (2025) Circular Building Going in Circles: Challenges in Circular Business Model Implementation in the Danish Construction Industry . In: Thomson, C (Ed.) and Neilson, C J (Ed.), Proceedings 41st Annual ARCOM Conference, 1-3 September 2025, Abertay University, Dundee, UK. Association of Researchers in Construction Management, 871-880.

  • Type: Conference Proceedings
  • Keywords: Sustainable Transition, Strategy-as-Practice, Collaboration, Circularity, Sustainable Resources.
  • ISBN/ISSN: 978-0-9955463-9-4
  • URL: http://www.arcom.ac.uk/-docs/proceedings/cdb6356cc27d681d1bb6ead7661ff636.pdf
  • Abstract:
    Developing a circular built environment is essential for achieving climate goals, yet the Danish construction sector faces significant challenges in adopting this transformative production model. In this paper, we investigate how a major contractor in Denmark aims to tackle these challenges by combining internal strategies with innovative collaborations, ensuring both sustainability and business viability. Based on a longitudinal study, the findings reveal a multi-level approach to implementing circular initiatives, partially centrally coordinated to align with the company’s strategy. The contractor assumes a dual role as both producer and consumer of circular materials, partially creating a closed loop to enhance resource efficiency. Strategic alliances with non-competitive partners are critical, enabling access to expertise, resources, and scaling opportunities. Furthermore, investments in a building material platform are made to facilitate the development of new markets and businesses, underlying the importance of collaboration in overcoming the sector's barriers and fostering industry-wide transitions to circularity. However, these collaborations do not deliver the expected financial results, and the circular business models tend to stay in the inner circle.