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Adeyemi, B S and Aigbavboa, C O (2020) Conflict factors investigation among construction professionals in Nigeria. Journal of Engineering, Design and Technology , 18(05), 1121–37.
Aghimien, D O, Aigbavboa, C O, Oke, A E and Thwala, W D (2019) Mapping out research focus for robotics and automation research in construction-related studies. Journal of Engineering, Design and Technology , 18(05), 1063–79.
Agyekum, K, Adinyira, E, Baiden, B, Ampratwum, G and Duah, D (2019) Barriers to the adoption of green certification of buildings. Journal of Engineering, Design and Technology , 17(05), 1035–55.
Al-Saeed, Y, Parn, E, Edwards, D J and Scaysbrook, S (2019) A conceptual framework for utilising BIM digital objects (BDO) in manufacturing design and production. Journal of Engineering, Design and Technology , 17(05), 960–84.
Arowoiya, V A, Oke, A E, Aigbavboa, C O and Aliu, J (2020) An appraisal of the adoption internet of things (IoT) elements for sustainable construction. Journal of Engineering, Design and Technology, 18(05), 1193–208.
Asad, M M, Hassan, R B, Sherwani, F, Rind, I A and Maiji, Y (2019) Development of a novel safety and health educational management information system (HAZ-PRO) for oil and gas production operation. Journal of Engineering, Design and Technology , 18(05), 959–71.
Babatunde, S O, Ekundayo, D, Babalola, O and Jimoh, J A (2018) Analysis of the drivers and benefits of BIM incorporation into quantity surveying profession. Journal of Engineering, Design and Technology, 16(05), 750–66.
Blindheim, J, Elverum, C W, Welo, T and Steinert, M (2020) Concept evaluation in new product development. Journal of Engineering, Design and Technology , 18(05), 1139–51.
Borer, J (2020) Object oriented design of safety critical programmable equipment systems. Journal of Engineering, Design and Technology , 18(05), 1081–9.
Chaparro, D A, Ying, F J, Rotimi, F E and Egbelakin, T (2020) Commute and labour productivity: investigation of inner city construction sites. Journal of Engineering, Design and Technology , 18(05), 1305–19.
Dave, N, Sahu, V and Misra, A K (2020) Development of geopolymer cement concrete for highway infrastructure applications. Journal of Engineering, Design and Technology , 18(05), 1321–33.
Davila Delgado, J M and Oyedele, L O (2020) BIM data model requirements for asset monitoring and the circular economy. Journal of Engineering, Design and Technology , 18(05), 1269–85.
Derradji, R and Hamzi, R (2020) Multi-criterion analysis based on integrated process-risk optimization. Journal of Engineering, Design and Technology , 18(05), 1015–35.
Dosumu, O and Aigbavboa, C O (2018) Adoption of light steel (LS) for building projects in South Africa. Journal of Engineering, Design and Technology, 16(05), 711–33.
Eziefula, U G, Opara, H E and Eziefula, B I (2020) Strength of concrete produced with different sources of aggregates from selected parts of Abia and Imo States of Nigeria. Journal of Engineering, Design and Technology , 18(05), 1053–61.
Fei, C, Xiahou, P and Wang, F (2020) Design and control of grid connected inverter for harmonic suppression. Journal of Engineering, Design and Technology , 18(05), 1349–56.
Gamil, Y and Rahman, I A R (2019) Awareness and challenges of building information modelling (BIM) implementation in the Yemen construction industry. Journal of Engineering, Design and Technology , 17(05), 1077–84.
Gamil, Y, A. Abdullah, M, Abd Rahman, I and Asad, M M (2020) Internet of things in construction industry revolution 4.0. Journal of Engineering, Design and Technology , 18(05), 1091–102.
Gbadamosi, S L and Nwulu, N I (2020) Optimal planning of renewable energy systems for power loss reduction in transmission expansion planning. Journal of Engineering, Design and Technology , 18(05), 1209–22.
Gharehbaghi, K, McManus, K, Hurst, N, Robson, K and Myers, M (2019) Complexities in mega rail transportation projects. Journal of Engineering, Design and Technology , 18(05), 973–90.
Gupta, N K and Thakre, G D (2020) Dry sliding wear performance on self-healing Al6061 composites. Journal of Engineering, Design and Technology , 18(05), 1357–70.
He, W, Shi, Y and Kong, D (2019) Construction of a 5D duration and cost optimisation model based on genetic algorithm and BIM. Journal of Engineering, Design and Technology , 17(05), 929–42.
Hussin, M H, Othman, N H and Wan Ibrahim, M H (2019) Carbonation of concrete containing mussel (Perna viridis) shell ash. Journal of Engineering, Design and Technology , 17(05), 904–28.
Jun, Z, Akbar, M A and Xin lei, W (2020) Optimization of design and measurement principle of six-components force/thrust measurement stand. Journal of Engineering, Design and Technology , 18(05), 1371–9.
Khamseh, A and Marei, P (2020) Designing a model developed to assess the capabilities of technological innovation in Iranian construction of power plant equipment industries. Journal of Engineering, Design and Technology , 18(05), 1241–9.
Kissi, E, Ahadzie, D K, Adjei-Kumi, T and Badu, E (2017) Rethinking the challenges to the pricing of projects in the Ghanaian construction industry. Journal of Engineering, Design and Technology, 15(05), 700-19.
Koranteng, C, Simons, B and Essel, C (2019) Climate responsive buildings: a comfort assessment of buildings on KNUST campus, Kumasi. Journal of Engineering, Design and Technology , 17(05), 862–77.
Li, H, Xia, Q, Wang, L and Ma, Y (2020) Sustainability assessment of urban water environment treatment public-private partnership projects using fuzzy logic. Journal of Engineering, Design and Technology , 18(05), 1251–67.
Maina, W and van Graan, A (2017) Identifying path-breaking transitions for Kenya’s marginalised communities in water and sanitation provision. Journal of Engineering, Design and Technology, 15(05), 689-99.
Mbae, A M and Nwulu, N I (2020) Day-ahead load forecasting using improved grey Verhulst model. Journal of Engineering, Design and Technology , 18(05), 1335–48.
Ogunsina, O, Ekwus Obiegbu, M and Adeniyi, O (2018) Factors confronting quantity surveying practice: the case of Nigeria. Journal of Engineering, Design and Technology, 16(05), 767–82.
Okampo, E J and Nwulu, N I (2020) Optimal energy mix for a reverse osmosis desalination unit considering demand response. Journal of Engineering, Design and Technology , 18(05), 1287–303.
Oke, A E, Aigbavboa, C O and Raphiri, M M (2017) Students’ satisfaction with hostel accommodations in higher education institutions. Journal of Engineering, Design and Technology, 15(05), 652-66.
Okojie, D E, Jimoh, A A, Hamam, Y and Yusuff, A A (2019) Optimal capacity utilisation of transmission lines network in power flow operations: a survey. Journal of Engineering, Design and Technology , 17(05), 1056–76.
Olatunde, N A and Alao, O O (2017) Quantitative appraisal of cost and time performance of construction projects in public and private universities in Osun State, Nigeria. Journal of Engineering, Design and Technology, 15(05), 619-34.
Osman, B and Zhu, H (2020) A virtual educational model on a CNC milling machine including and excluding two methods of fuzzy controllers. Journal of Engineering, Design and Technology , 18(05), 1153–63.
Owusu-Manu, D, Asiedu, R O, Edwards, D J, Donkor-Hyiaman, K, Abuntori, P A and El-Gohary, H (2019) An assessment of mortgage loan default propensity in Ghana. Journal of Engineering, Design and Technology , 17(05), 985–1017.
Poghosyan, A, Manu, P, Mahdjoubi, L, Gibb, A G F, Behm, M and Mahamadu, A (2018) Design for safety implementation factors: a literature review. Journal of Engineering, Design and Technology, 16(05), 783–97.
Pornthepkasemsant, P and Charoenpornpattana, S (2019) Identification of factors affecting productivity in Thailand’s construction industry and proposed maturity model for improvement of the productivity. Journal of Engineering, Design and Technology , 17(05), 849–61.
Rajabion, L, Wakil, K, Badfar, A, Mojtabavi Naeini, S and Zareie, B (2019) A new model for assessing the impact of ICT and digital knowledge on students’ thoughts and beliefs. Journal of Engineering, Design and Technology , 17(05), 943–59.
Santhosh, C (2019) Impact of determinants on early internationalization. Journal of Engineering, Design and Technology , 17(05), 1018–34.
Shurrab, J and Hussain, M (2018) An empirical study of the impact of lean on the performance of the construction industry in UAE. Journal of Engineering, Design and Technology, 16(05), 694–710.
Sibanda, V, Mpofu, K, Trimble, J and Kanganga, M (2019) Development of part families for a reconfigurable machine. Journal of Engineering, Design and Technology , 18(05), 991–1014.
Singh, E and Singh, D P (2017) Architectural profession in India: perception towards service marketing. Journal of Engineering, Design and Technology, 15(05), 574-90.
- Type: Journal Article
- Keywords: marketing; india; architecture; education and professional development
- ISBN/ISSN:
- URL: https://doi.org/10.1108/JEDT-03-2017-0024
- Abstract:
Purpose Spurred by the internationalization trend, many architectural professional bodies across the globe relaxed their norms related to the acceptance of promotion and marketing within the services. However, in India, the architectural services codes have not reflected any changes. This paper aims to focus on Indian architectural practice and attempts to investigate about the causes of low marketing activities within the practice in the country. Design/methodology/approach The study is based on a primary research process of data collection through survey administration. Survey is conducted using a close-ended structured questionnaire based on Likert scale technique. The data are analysed using both descriptive and empirical research techniques mainly, factor analysis. The sample is defined using random clustering sampling technique, from the list of architects registered with the professional regulating body of India, i.e. the Council of Architecture. Findings The findings of the study are suggestive that architectural firms in India are instinctively practising marketing-related activities, to position their firm to attract clients without formally adopting them. There appears to be a silent routinization of the marketing tasks in the firms. The findings are suggestive of academic and professional ignorance as one of the barriers towards marketing. The findings advocate that recognizing the growing competitive nature of architectural practices in the country, the regulatory and institutional body, Council of Architecture, may retrospect their code of conduct. The results of the present study have a great implication on the architectural education in the country. The findings advocate that the architectural curriculum in the country should be broadened to include the basic knowledge about marketing. Research limitations/implications The present study opens a newer paradigm in the practice of architectural services. It highlights the growing linkages between the field of marketing and architecture. It opens a new area of research where linkages between interdisciplinary fields is an important aspect that needs researchers attention, to have a good model of survival for professional firms in a highly competitive environment. Practical implications The research findings have great implications for the architectural firms that seek to operate in the globally volatile environment. The increasing competitive nature of the architectural services in India demands a dynamic decision and procurement methods that can strategically position firms in the market. Marketing strategies have a significant role in positioning firms and increasing their client base. Originality/value The subject of architectural practice and its operation is an under-researched area. The present study makes a strong point for formal involvement of marketing strategies in the promotion of architectural firms in India. The paper attempts to bridge this gap, and the strength of the paper lies in the empirical nature of its investigation.
Singh, T, Kalra, M and Misra, A K (2020) Simplified probabilistic seismic assessment of dampers in tall and braced structures in buildings. Journal of Engineering, Design and Technology , 18(05), 1037–52.
Soleimani, M and Shahandashti, M (2017) Comparative process-based life-cycle assessment of bioconcrete and conventional concrete. Journal of Engineering, Design and Technology, 15(05), 667-88.
Tangwe, S L and Simon, M (2018) Impact of standby losses and isotherm blanket contributions on the hot water cylinders of various heating technologies. Journal of Engineering, Design and Technology, 16(05), 798–810.
Thanaraj, D P, N., A and Arulraj, P (2019) Experimental investigation of mechanical properties and physical characteristics of concrete under standard fire exposure. Journal of Engineering, Design and Technology , 17(05), 878–903.
Wang, L (2020) Home intelligent lighting control system based on wireless sensor. Journal of Engineering, Design and Technology , 18(05), 1231–40.
Woju, U W and Balu, A (2020) Fuzzy uncertainty and its applications in reinforced concrete structures. Journal of Engineering, Design and Technology , 18(05), 1175–91.
Woju, U W and Balu, A (2020) Time-dependent safety performance of reinforced concrete structures. Journal of Engineering, Design and Technology , 18(05), 1103–20.
Xia, Y (2020) Research on dynamic data monitoring of steel structure building information using BIM. Journal of Engineering, Design and Technology , 18(05), 1165–73.
Yan, J (2020) 3D printing optimization algorithm based on back-propagation neural network. Journal of Engineering, Design and Technology , 18(05), 1223–30.
Yang, W, Misheng, L, Lijun, S, Hao, T and Hongwei, M (2017) Compact design strategies of cultural centres in South China. Journal of Engineering, Design and Technology, 15(05), 635-51.
Yap, J B H, Low, P L and Wang, C (2017) Rework in Malaysian building construction: impacts, causes and potential solutions. Journal of Engineering, Design and Technology, 15(05), 591-618.
Zadok, Y (2019) Project-based learning in robotics meets junior high school. Journal of Engineering, Design and Technology , 18(05), 941–58.
Zhang, X, Wang, M, Zhou, B and Wang, X (2018) Influence of factors on collapse risk of loess tunnel: a multi-index assessment model. Journal of Engineering, Design and Technology, 16(05), 734–49.