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Addy, M N, Akunyumu, S and Simons, B (2019) Key risk factors affecting renewable energy independent power producer (IPP) set-up projects in developing countries. Journal of Engineering, Design and Technology , 17(06), 1340–55.

Aghimien, D O, Aigbavboa, C O and Thwala, W D (2019) Microscoping the challenges of sustainable construction in developing countries. Journal of Engineering, Design and Technology , 17(06), 1110–28.

Asa, E, Anna, A S and Baffoe-Twum, E (2019) An investigation of mechanical behavior of concrete containing crushed waste glass. Journal of Engineering, Design and Technology , 17(06), 1285–303.

Bendak, S and Alhammadi, A A (2019) A multi-criteria decision-making approach to minimising fire risk in detached house designs. Journal of Engineering, Design and Technology , 17(06), 1146–60.

Bhaurkar, V P and Thakur, A G (2019) Investigation of crack in beams using anti-resonance technique and FEA approach. Journal of Engineering, Design and Technology , 17(06), 1266–84.

Entner, D, Prante, T, Vosgien, T, Z─âvoianu, A, Saminger-Platz, S, Schwarz, M and Fink, K (2019) Potential identification and industrial evaluation of an integrated design automation workflow. Journal of Engineering, Design and Technology , 17(06), 1085–109.

Katoch, V and Mohan, S (2019) Design and fabrication of a safety frame for workers carrying out head lifting at construction sites. Journal of Engineering, Design and Technology , 17(06), 1250–65.

Matarneh, S, Danso-Amoako, M, Al-Bizri, S, Gaterell, M and Matarneh, R (2019) BIM-based facilities information: streamlining the information exchange process. Journal of Engineering, Design and Technology , 17(06), 1304–22.

Oke, A E, Ogunsemi, D R and Adeyelu, M (2019) Quadrant and gap analysis of required and exhibited quantity surveyors’ competencies. Journal of Engineering, Design and Technology , 17(06), 1161–73.

Othman, A A E and Hafez, M G (2019) A framework integrating corporate social responsibility for marketing architectural design firms in developing countries. Journal of Engineering, Design and Technology , 17(06), 1174–91.

  • Type: Journal Article
  • Keywords: Marketing; Corporate social responsibility; Developing countries; Egypt; Framework; Architectural design firms;
  • ISBN/ISSN: 1726-0531
  • URL: https://doi.org/10.1108/JEDT-11-2018-0202
  • Abstract:
    This paper aims to develop a framework based on corporate social responsibility (CSR) as a novel approach for marketing architectural design firms (ADFs) in developing countries. Design/methodology/approach To achieve this aim, a research strategy consists of literature review and survey questionnaire is designed to accomplish four objectives: first, to examine the concepts of marketing and CSR in construction; second, to investigate the perception and application of CSR as a marketing tool for ADFs in developing countries; third, to develop a framework based on CSR as an approach for marketing ADFs in developing countries; and finally, to outline research conclusions and recommendations useful to government, ADFs and future research. Findings The research highlighted the inefficiency of current marketing strategies in developing countries due to lack of considering community needs, using incomprehensible technical language in communication with clients and misrepresenting the calibers of ADFs. ADFs believe that CSR can play a role in increasing their marketability. This requires governmental involvement and overcoming the barriers of adopting CSR. Originality/value This paper proposed a framework based on CSR as a novel approach for marketing ADFs in developing countries. This ideology has received scant attention in construction literature. The proposed framework represents a synthesis that is novel and creative in thought and adds value to the original body of knowledge in a manner that has not previously occurred.

Owusu-Manu, D, Edwards, D J, Mohammed, A, Thwala, W D and Birch, T (2019) Short run causal relationship between foreign direct investment (FDI) and infrastructure development. Journal of Engineering, Design and Technology , 17(06), 1202–21.

Rajabion, L, Sataei Mokhtari, A, Khordehbinan, M W, Zare, M and Hassani, A (2019) The role of knowledge sharing in supply chain success. Journal of Engineering, Design and Technology , 17(06), 1222–49.

Srivastava, A, Srivastava, D K and Misra, A K (2019) Spatial variability modeling and reliability analysis of flexible pavement through mechanistic–empirical model. Journal of Engineering, Design and Technology , 17(06), 1129–45.

Tengan, C, Aigbavboa, C O, Guribie, F and Annor-Asubonteng, J (2019) Analysis of the outcome features of effective monitoring and evaluation in construction project delivery. Journal of Engineering, Design and Technology , 17(06), 1192–201.

Titirla, M and Aretoulis, G (2019) Neural network models for actual duration of Greek highway projects. Journal of Engineering, Design and Technology , 17(06), 1323–39.